04 → Retail Design
A. Lange & Söhne
Founded in 1845, A. Lange & Söhne is possibly the most important German manufacturer of luxury watches whose market presence has withstood the test of time.
From concept to guideline, I’ve developed high end visual project of the lastest campaigns: New Years Wave and Summer Wave.
PORSCHE DESIGN
50th ANNIVERSARY
To commemorate the 50-year legacy of Porsche Design, a year-long celebration was initiated featuring an innovative and dynamic window installation. The focal point of this artistic project was a split-flap display, which effectively combined elements of both analog and digital design. This installation utilized a diverse mix of typography and imagery, honoring the brand's extensive history while highlighting the connection between tradition and modernity. The window installation serves to create immersive and thought-provoking experiences that encapsulate the essence of Porsche Design's significant journey over the last five decades.
PORSCHE DESIGN x PUMA
The concept was based on a sculpted parametric design with a backlit gradient based on colour accents from the sportswear collection. The laser-cut panels are layered to create a dynamic 3D wall that emphasises speed and dynamism through notions
of turbulent flow. The impression the viewer gets changes as they walk past the installation, further enhancing the sense of movement.
TEUFEL
Teufel asked us to develop a window and in-store graphic concept for their Raumfeld range of wireless speakers, to be implemented in their showroom at Bikini House in Berlin. The concept had to reflect the minimal aesthetic of the Raumfeld sub-brand and also had to communicate the flexibility afforded by the wireless system. Our solution used minimal illustrations milled into LED-lit, floating acrylic panels for the windows and foil graphics for the interior walls, providing a subtle yet effective backdrop to showcase the products.
Christ
During my time working at the Studio 38, Christ Stores has been the main client I have worked for. I participated in designing their window concept, developing POS and VMs artworks, final production and instore communication.
PUMA
In 2016 PUMA reopened their store in Berlin’s Hackescher Markt. The brand wanted to showcase their new store concept and asked us to develop a statement piece for the store. The result was a unique display that used analog flip-dot technology to run a series of fun low-res animations with store information and segments on key PUMA assets such as Usain Bolt, Rihanna and Boris Becker.